Panels

Userneeds’ business model is based on vast consumer panels. In Denmark we have 92,000 panel members, and we aim to have the biggest panels in all the countries we are represented in.

Large panels give you unique opportunities to run national representative surveys, segment surveys, very large representative surveys and surveys that do not use the same people.

The number of panel members is dynamic. Userneeds defines an active panel member as a member who has responded to a minimum of one questionnaire in the past year. Using an automated process we ensure that panel members who have not answered an enquiry in 12 months are automatically removed from the A panels. Every month we report on panel members' activity, and if the activity level is too low, the panel member is removed from the active panel and will not be invited to take part in future surveys.

Userneeds is dedicated to increasing industry standards for online data capture. As proof of Userneeds' work with data security and methods, in 2008 Userneeds was authorised from the Danish Data Protection Agency to capture and store personal and sensitive data. Userneeds is, as far as we know, the only data supplier in Denmark with this authorisation.

It is a common assumption that members of internet-based panels are over represented in groups with a higher education, higher income, higher degree of urbanity and that spend more time on the internet. In panels where members volunteer themselves, this over-representation is particularly pronounced.

Userneeds does not allow members to sign up themselves, and our methodology ensures that random samples from panels are representative, also on variables other than just gender, age and geography.

Userneeds recruits panel members through partnerships with more than 2000 Nordic websites, by launching user surveys once or twice a year. This gives us unique access to potential panel members with comprehensive characteristics.

Half of Userneeds' employees work on panel recruitment and panel quality. Our employees include sociologists, who continually conduct GAP analysis of the panels and identify those segments where a panel lacks members. The recruitment process thus provides an opportunity to work purposefully on the panel's demographic composition. This is the prerequisite for providing a good sample.

If you would like to know more about our panels, please contact us for a copy of our panel book. You can contact us on rfq@userneeds.com, and we will get back to you as soon as possible.