Recruitment

Userneeds recruits panel members through partnerships with more than 2000 Nordic websites by launching user surveys once or twice a year.

This gives us unique access to potential panel members that have comprehensive characteristics. 

Panel members always sign up voluntarily, and it is made clear to them that they are joining a panel that takes part in market research.
Userneeds does not allow 'active' joining, and our methodology ensures that random samples from panels are representative, also on variables other than just gender, age and geography.

It is a common assumption that members of internet-based panels are over represented in groups with a higher education, higher income, higher degree of urbanity and that spend more time on the internet. In panels where members volunteer themselves, this over representation is particularly pronounced.
Userneeds continually conducts GAP analysis on the panel's demographic composition to identify those segments where the panel is under represented. With this knowledge we can target our recruitment towards the relevant segment. We thus ensure the panel's ongoing representative composition, which is the prerequisite for providing a good sample.