Why are you a panel member?

Userneeds has more than 300,000 panel members in 7 countries, but why does one decide to be a member? What is the primary reason? We have asked our members in Ireland and the Nordics.

Every day Userneeds sends out surveys in English, Danish, Norwegian, German, French etc. The surveys revolve around everything from brand preferences to whether or not you wear a bike helmet or do your grocery shopping online. We are very grateful for all the answers we receive and truly appreciate how our many panel members contribute with important knowledge.

But why become a member of an online panel and why contribute to market research? We have asked our panel members what the primary reason for their membership is.

The panel members are especially torn between two options "I want the gift cards / rewards" and "I want to air my views". The majority of the Danish, Swedish and Norwegian panel members thus say that they are panel members in order to air their views and let their opinions be heard. This goes for between 39 and 46 percent. For these three countries gaining rewards is the second most popular answer, which has been chosen by between 22 and 33 percent.

In Finland and Ireland respectively 23 and 24 percent have chosen the option "I want to air my views", whereas respectively 30 and 36 percent have chosen "I want the gift cards / rewards". However, unlike Denmark, Sweden and Norway airing opinions and gaining rewards are not the two most popular options for the Finnish and Irish panel members, as the option "It is fun" is chosen by 30 percent in both countries and thereby takes the second place.

Finally, between 8 and 12 percent of the panel members in all countries have chosen the option "Pastime" and a few percentages don't know the primary reason for their membership. At Userneeds we appreciate every answer we get and we are so thankful to all our members!