We ask our partner for advice

Some of Userneeds’ panel members recently participated in a quick poll about decision making and the vast majority go to their partner for advice before making a personal decision.

Perhaps it is not surprising that the majority of the participants in the quick poll ask their partner for advice before making a personal decision, however, quite many completely avoid other people's advice. Between 13 percent (Norway) and 19 percent (Finland) thus prefer to make their decisions without input from others.

Approximately one out of five ask their family members for advice before making a decision and finally the third most chosen option is getting advice from friends. Between 9 and 10 percent of the Danish, Irish and Norwegian panel members say that they consult their friends and ask them for advice before making a personal decision, the same figure for Sweden is a bit lower, i.e. 6 percent. In Finland, however, 16 percent wish to hear their friends' advice.

Just one percent in each country has chosen "externals" and "colleagues", thus when it comes to personal decisions the panel members clearly prefer to get advice from someone they know well like family, friends or their partner.