Danes are least concerned with gender neutral toys

We recently asked our panel members the following question: Is it important to you or will it be if/when you have children to buy gender neutral toys? Read the article to find out the answers.

Gender neutral toys is a hot topic which is being discussed on the news, in online forums, kindergartens as well as around the dining table. For many years girls have been displayed in magazines wearing pink dresses and playing with dolls, whereas boys have been seen with cowboy hats and water guns. Some of these images are now changing, just like there is a focus on gender neutral toys that counteract some of these stereotypes. In line with this debate and out of curiosity, we have asked our panel members in the Nordics and Ireland whether or not it is important for them to buy gender neutral toys.

It turns out that Userneeds' Danish panel members are the ones least concerned with buying gender neutral toys. 73 percent thus say "no" or "no, not at all" when answering the question. In comparison, the same figure in Norway and Ireland is respectively 48 and 51 percent. 

In Finland and Sweden the majority also state that it is not important for them to buy gender neutral toys, more precisely, 54 percent of the Swedish members and 69 percent of the Finnish members say either "no" or "no, not all". 

There are some people in each country, however, that think a lot about what kind of toys they buy for their children - or will buy if they have children in the future. 34 percent in Ireland, 28 percent in Norway and 24 percent in Sweden say either "yes to some degree" or "yes to a high degree" when asked if it is important for them to buy gender neutral toys or will be if/when they have children. In Finland 17 percent have chosen one of the two categories and in Denmark this goes for 8 percent.