Regardless of the pros and cons the internet is here to stay for what reason it is quite important to know how to navigate in this world of endless information. But should digital education be a school subject taught in primary school or should the students rather focus on other subjects? We have asked our panel members in the Nordics and Ireland just that and they all seem to agree.

Between 90 and 93 percent in all the countries thus say either "Yes, absolutely" or "Yes, to some degree" when asked the question. Only between 4 and 8 percent answer "No" or "No, not at all" and the results therefore clearly state how at least Userneeds' panel members think it would be a good idea to have digital education as an actual school subject.

For the 30 percent in each country that do celebrate Halloween carving out pumpkins is the most popular activity in Denmark and Sweden, where respectively 40 and 26 percent have chosen this option. In Finland the best way of celebrating Halloween seems to be by watching horror movies (28 percent), however attending costume parties is also favored by many (24 percent). In Norway 30 percent of the people that actually celebrate Halloween have chosen "Going to costume parties" as well, which is thus the most popular answer for the Norwegians.

Trick-or-treating is chosen by 3 percent in Finland, 8 percent in Denmark and 9 percent in Sweden, however, 25 percent of the Norwegians who celebrate Halloween will be walking from house to house trick-or-treating, which is nearly as high a percentage as we see in Ireland, where 30 percent of the people celebrating Halloween will be trick-or-treating.

In Ireland only 34 percent won't be celebrating Halloween and the people that are going to celebrate it, will be both carving pumpkins (20 percent), watching horror movies (23 percent) and doing other Halloween activities (25 percent), however, only 2 percent of the Irish panel members will be attending costume parties.

Userneeds wish all a fun and scary Halloween!

But why become a member of an online panel and why contribute to market research? We have asked our panel members what the primary reason for their membership is.

The panel members are especially torn between two options "I want the gift cards / rewards" and "I want to air my views". The majority of the Danish, Swedish and Norwegian panel members thus say that they are panel members in order to air their views and let their opinions be heard. This goes for between 39 and 46 percent. For these three countries gaining rewards is the second most popular answer, which has been chosen by between 22 and 33 percent.

In Finland and Ireland respectively 23 and 24 percent have chosen the option "I want to air my views", whereas respectively 30 and 36 percent have chosen "I want the gift cards / rewards". However, unlike Denmark, Sweden and Norway airing opinions and gaining rewards are not the two most popular options for the Finnish and Irish panel members, as the option "It is fun" is chosen by 30 percent in both countries and thereby takes the second place.

Finally, between 8 and 12 percent of the panel members in all countries have chosen the option "Pastime" and a few percentages don't know the primary reason for their membership. At Userneeds we appreciate every answer we get and we are so thankful to all our members!

After an autopsy, "Marius" was dismembered in front of a zoo audience that included children, and fed to the zoo's lions. Bengt Holst, scientific director at Copenhagen Zoo, said the kids were very interested and asked good questions. "We are here to educate people and that is a good way to show people what a giraffe looks like," he said.

The event sparked international outrage and became a social media sensation, where people argued for and against the killing of the giraffe. Since then not much attention have been given to the zoos, thus we started to wonder at Userneeds what our panel members think animal zoos' main purpose is.

The results show that the majority in all countries except for Norway believe zoos' main purpose to be preserving endangered species. In Ireland 41 percent think so, in Finland the same figure is 31 and finally 28 percent of Userneeds' Danish members and 36 percent of Userneeds' Swedish panel members think the main purpose is to preserve endangered species.

In Norway the majority believe the zoos' main purpose is to educate and enlighten the public (37 percent), this option is the second most popular amongst the Danish and Irish members and the third most popular amongst Userneeds' Finnish and Swedish members, who have "Family activity" as their second choice.

A few people in each country have also chosen the option "To entertain". This goes for less than 5 percent in Denmark, Sweden, Norway and Ireland, however, in Finland 12 percent believe entertainment is the zoos' main purpose. Finally, many people also think the zoos' main purpose is to be a tourist attraction. 20 percent in Finland have chosen this option and between 9 percent (Ireland) and 14 percent (Sweden) have chosen this option in the remaining countries.

Userneeds' panel members all agree that parents today allow their children to spend too much time in front of an iPad, tablet, computer or mobile phone. More than half of the members in all countries except for Denmark have thus answered "Yes, absolutely" to the question:

Do you think parents today allow their child(ren) to spend too much time on mobile phones, tablets, computers, etc.?

In Ireland as many as 64 percent have chosen this option, whereas the same figure in Denmark is 42 percent. Not surprisingly, the second most popular option is "Yes, to some degree" which between 30 and 40 percent of the panel members have chosen.

In other words, very few panel members agree with the amount of time children spend on these electronic devices. Only between 4 and 6 percent have answered either "No" or "No not at all" to the question. 

It turns out that the majority of the Irish panel members feel pressured to look a certain way in today's society. 52 percent have thus answered "Yes, to some degree" or "Yes, absolutely". The same figure in Denmark is 27 percent, and based on this Quick Poll the Danish panel members are therefore the ones least affected by the pressure. In Sweden 33 percent feel pressured to look a certain way and in Finland and Norway it goes for respectively 34 and 37 percent.

Although approximately one third in the Nordic countries and 50 percent in Ireland feel pressured to look a certain way, fortunately there are also quite a few panel members that have chosen the options "No" and "No, not at all". This goes for 60 percent of the Danish and Finnish panel members and for 44 and 46 percent of the Swedish and Irish panel members. In Norway a bit more than half, that is 53 percent, state that they do not feel pressured to look a certain way in today's society.

In other words, 69 percent of the Norwegian panel members and 78 percent of the Swedish panel members have chosen either "I want to live abroad as soon as possible", "I want to live abroad at some point" or "I want to live abroad but only for a short period of time". In Ireland, just 43 percent have chosen one of those three options.

According to the quick poll the Irish and Danish panel members are thus the ones most keen on staying in their home country, the Finns are somewhere in the middle with 61 percent choosing one of the three "yes"-options and finally the Swedes and Norwegians are ready to live abroad - if not as soon as possible then at some point.

"Which of the following features do you value the most in a partner? The person should be …"

The three characteristics - thoughtful/considerate, sweet/kind and humorous - are the most popular amongst our panel members, however, where sweet/kind is the most important feature for our Danish and Norwegian panel members, thoughtful/considerate is valued as the most important feature amongst our Irish and Swedish panel members. Finally, humorous is the most important feature in a partner if you ask our Finnish members.

With 9 percent, Norway has the highest percentage of panel members who have chosen "smart", which is the fourth most chosen feature. To find a partner who is either rich, ambitious or athletic is not important to any of Userneeds' members and the three options have only been chosen by between 1 and 2 percent of the panel members in each country. Interestingly, "romantic" has only been chosen by between 1 and 2 percent in each country as well, however, 2 percent in three of the five countries that is Denmark, Sweden and Ireland have chosen "romantic", thus in total it gets a higher rating than rich, ambitious and athletic.

The option "attractive" is the fifth most chosen category and 4 percent in each country, except for Finland (6 percent), have chosen "attractive" at the most important feature in a partner.  

It turns out that Userneeds' Danish panel members are the ones least concerned with buying gender neutral toys. 73 percent thus say "no" or "no, not at all" when answering the question. In comparison, the same figure in Norway and Ireland is respectively 48 and 51 percent. 

In Finland and Sweden the majority also state that it is not important for them to buy gender neutral toys, more precisely, 54 percent of the Swedish members and 69 percent of the Finnish members say either "no" or "no, not all". 

There are some people in each country, however, that think a lot about what kind of toys they buy for their children - or will buy if they have children in the future. 34 percent in Ireland, 28 percent in Norway and 24 percent in Sweden say either "yes to some degree" or "yes to a high degree" when asked if it is important for them to buy gender neutral toys or will be if/when they have children. In Finland 17 percent have chosen one of the two categories and in Denmark this goes for 8 percent.

Approximately one out of five ask their family members for advice before making a decision and finally the third most chosen option is getting advice from friends. Between 9 and 10 percent of the Danish, Irish and Norwegian panel members say that they consult their friends and ask them for advice before making a personal decision, the same figure for Sweden is a bit lower, i.e. 6 percent. In Finland, however, 16 percent wish to hear their friends' advice.

Just one percent in each country has chosen "externals" and "colleagues", thus when it comes to personal decisions the panel members clearly prefer to get advice from someone they know well like family, friends or their partner.